PRESS RELEASE
For Immediate Release
Singapore, 11 March 2010 - Audio-Technica introduces its latest ATH-ANC25 on-ear QuietPoint® active noise-cancelling headphones, which bring the company’s acclaimed active noise-cancelling technology to a more affordable price points than ever before.
The ATH-ANC25 provide up to 80% noise reduction, utilizing advanced QuietPoint ANC technology that detects environmental noise via miniature built-in microphones, and applies a corresponding sound-cancelling signal. The headphones are engineered to offer outstanding sound quality, comfort and portability.
ATH-ANC25 have a detachable cord which enabling their use as a cordless noise-cancelling headphones. Unlike many other noise-cancelling headphones, their audio functions works even if their battery runs down, ensuring users will never be without their music.
It also feature cushioned ear pads and an adjustable headband for long-wearing comfort. The headphone is compatible with the Apple® iPod®, iPhoneTM and iPod touch®, and perfect for use with portable music and DVD players, laptop computers, in-flight entertainment systems and other devices.
Technical Data
| Type |
Dynamic |
| Driver |
Diameter 40mm |
| Output Sound Pressure Level |
Up to 15dB |
| Frequency Response |
20 - 20,000Hz |
| Maximum input power |
100mW |
| Impedance |
20ohms |
| Weight (without cord) |
104g without battery |
| Connector |
Diameter 3.5mm gold-plated stereo mini-plug |
| Cord Length |
1.2m |
| Accessories |
Protective Pouch, AAA battery, airline adapter |
Package Design

The ATH-ANC25 is available today and will retail at all Authorised Dealers at $168.
About Audio-Technica
Founded in 1962, Audio-Technica established itself in the Japanese domestic market with the success of phonograph cartridges. A decade later, the company diversified and focused on the specialization of manufacturing sound devices. Since 1994, Audio-Technica has continued to meet and identify new market environments, customer needs and technological advancements. This is best reflected in the superior sound quality delivered by the various series ranging from wired and wireless microphones to headphones.
Audio-Technica's primary goals have always been to provide products that truly satisfy its customers as well as beneficial to society. The Company has always strived to take on an innovative approach to development, using excellent technology and marketing capabilities to build a strong brand image.
Today, Audio-Technica boasts an extensive and diversified business portfolio encompassing both consumer and professional use of its various audio and video equipment, telecommunications and computer components and accessories, optoelectrics products and food production equipment. The Company aims to forge ahead, playing a major role in the technological advancement of superior sound quality from Audio-Technica's creation of audio products.
For more information about Audio-Technica, please visit www.audio-technica.com.sg
For media queries, please contact:
Reymon Goh
Marketing Manager
Audio-Technica (S.E.A.) Pte Ltd
1 Ubi View, #01-14 Focus One, Singapore 408555
Tel: +65 6749 5686
Fax: +65 6749 5689
Mobile: +65 97867654
Email: reymon@audio-technica.com.sg
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