PRESS RELEASE
For Immediate Release
Singapore, 9 April 2010 - Audio-Technica collaborates with DIGISKIN to launch the Crystal Edition Kira Kira headphones for the first time in Singapore. These gorgeous headphones is exclusively designed by DG Shine, and adorned with brilliant CRYSTALLIZEDTM – Swarovski Elements, for the fashionably stylish.
Audio-Technica saw the potential in the women’s market for headphones/earphones in Singapore and brought in the first ladies series earphones in 2008. Ever since then, Audio- Technica has been the fashion leader that introduces ladies series tech gadgets. The Crystal Edition of WM55 and SQ5 will appeal to crystal enthusiasts and women who are in the sparkle mood. Let the Kira Kira dazzles you.
Technical Data - Crystal Edition of WM55
| Type |
Dynamic |
| Driver |
Diameter 30mm |
| Output Sound Pressure Level |
108dB/mW |
| Frequency Response |
10 - 23,000Hz |
| Maximum input power |
500mW |
| Impedance |
20ohms |
| Weight (without cord) |
90g |
| Connector |
Diameter 3.5mm gold-plated stereo mini-plug |
| Cord Length |
Up to 1.0m |
| Accessories |
Housing caps (4 pairs), housing cap opener |
Technical Data – Crystal Edition of SQ5
| Type |
Dynamic |
| Driver |
Diameter 40mm |
| Output Sound Pressure Level |
102.5dB/mW |
| Frequency Response |
10 - 25,000Hz |
| Maximum input power |
800mW |
| Impedance |
40ohms |
| Weight (without cord) |
170g |
| Connector |
Diameter 3.5mm gold-plated stereo mini-plug |
| Cord Length |
Up to 1.5m |
| Accessories |
1.0m Extension Cord |
Headphone Picture & Motif Design
The Crystal Edition of WM55 will only retail at EpiCentre@ION Orchard for MSRP $128.
The Crystal Edition of SQ5 will only retail at Stereo, Plaza Singapura for MSRP $208.
About Audio-Technica
Founded in 1962, Audio-Technica established itself in the Japanese domestic market with the success of phonograph cartridges. A decade later, the company diversified and focused on the specialization of manufacturing sound devices. Since 1994, Audio-Technica has continued to meet and identify new market environments, customer needs and technological advancements. This is best reflected in the superior sound quality delivered by the various series ranging from wired and wireless microphones to headphones.
Audio-Technica's primary goals have always been to provide products that truly satisfy its customers as well as beneficial to society. The Company has always strived to take on an innovative approach to development, using excellent technology and marketing capabilities to build a strong brand image.
Today, Audio-Technica boasts an extensive and diversified business portfolio encompassing both consumer and professional use of its various audio and video equipment, telecommunications and computer components and accessories, optoelectrics products and food production equipment. The Company aims to forge ahead, playing a major role in the technological advancement of superior sound quality from Audio-Technica's creation of audio products.
For more information about Audio-Technica, please visit www.audio-technica.com.sg
For media queries, please contact:
Reymon Goh
Marketing Manager
Audio-Technica (S.E.A.) Pte Ltd
1 Ubi View, #01-14 Focus One, Singapore 408555
Tel: +65 6749 5686
Fax: +65 6749 5689
Mobile: +65 97867654
Email: reymon@audio-technica.com.sg
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